The Efficiency Trap-2: Efficiency Without Imagination Is a Commoditization Strategy

Part 2: The Efficiency Trap is not theoretical. It is historically consistent. When industries over-index on efficiency, three things happen.

Thank you for supporting The Myers Report. Your investment in The Myers Report allows this work to go deeper, to move beyond headlines and into the structural forces shaping the future of media, marketing, and leadership. In this subscriber report, I break down how efficiency-first strategies have commoditized entire creative sectors, what early indicators signal that advertising is entering the same phase, and how leaders can identify the precise moment when optimization begins to erode brand value. I also outline the emerging divide between companies that are scaling AI as infrastructure and those using it to amplify human imagination, and why that distinction will define market leadership over the next decade.

The Efficiency Trap is not theoretical. It is historically consistent. When industries over-index on efficiency, three things happen. First…